Peloton Equity and Management Team Announce Launch of Journey Health & Lifestyle Brands

Peloton Equity, LLC (“Peloton”) announced today that it recently entered into a partnership with a management team led by Harvey Diamond, Richard Kolodny, Mitchell Yoel and Charles Valentine to launch Journey Health & Lifestyle Brands (the “Company”). The Company, headquartered in Richmond, Virginia, will develop and acquire direct-to-consumer, premium branded health and lifestyle products and services targeted at senior consumers.

Richmond Times Dispatch Article on Acquisition and Rebranding of Journey Health

A group of executives backed by a private equity firm has acquired a Chesterfield County company that develops and sells direct-to-consumer health and lifestyle products for seniors. The group bought firstSTREET for Boomers and Beyond Inc. in May and rebranded the business as Journey Health & Lifestyle Brands. Terms of the sale, announced this week, were not disclosed. Journey Health & Lifestyle plans to add new products to its existing portfolio that include The Perfect Sleep Chair, the Zinger mobility chair, the Zoomer portable folding mobility chair and the Perfect Walker. The company also plans to make additional acquisitions of businesses catering to baby boomers and seniors, CEO Mitchell Yoel said.